abercrombie & fitch??

abercrombie & fitch is the topic for this posting. abercrombie just like many teens my age do. but i mostly shop at abercrombie not fitch because i am really tiny for my age. anyway, abercrombie is franchise that is VERY successful. why wouldn't it be? they have a great marketing strategy much like harris teeter's, there strategy is let's let all the money go to us. like harris teeter they build many harris teeter's in close proximity to each other which says let's let our competition be US it's a win-win. many people say oh i don't like hollister as much as abercrombie they're basically the same thing owned by the SAME people. the abercrombie & fitch brand has 5 stores...1) abercrombie & fitch aimed more towards college students started ofcourse in 1982 2) abercrombie aimed towards kids, middle schoolers and elementary aged kids and less expensive than the fitch store 3) hollister aimed towards high schoolers and teens, same prices as abercrombie kids 4) ruehl no. 925 most expensive of the flagship, aimed primarily towards the out of college group 25-early/mid 30's(due to shut down all stores completely by January 2010) 5) gilly hicks: the underwear store, made to compete with victoria's secret pink and aerie. Abercrombie & Fitch is notably widely successful, the fitch store alone bringing in nearly 1.6 billion a year and all 5 stores brining in roughly around 3.8 billion a year! But a part of what makes A&F widely talked about are the various controversies revolving around the name Abercrombie & Fitch.
The first controversy came from this quartely A&F magazine-catalog(magalog) that had nude and partially nude pictures of models on pages without the various products. This feature was supposed to be only accessed to adults but any teen could see it as well.

Minority employees of the storesvclaimed that likable positions in the company were offered only to white americans, primarily men. This raised many questions of issues regarding discrimination against minority.

Abercrombie & Fitch's products are also very controversial including:
Shirts depicting racial discrimination against Asian Americans
Abecrombie(kids) released thongs for young girls featuring very provocative messages
Shirts with stereotypical slogans on them including "i had a nightmare i was a brunette", "blondes have more fun", and "who needs brains when you have these"

Products that were claimed amongst Christians to have "an unusual degree of antagonism to the name of Christ"

Despite all these issues, Abercrombie & Fitch is still one of the leading brands amongst teen fashion. I do not hate Abercrombie, far from it, i hate to say but my room is filled with bags from Abercrombie but when i am buying there clothes sometimes i do wonder, if i as an african-american female would be able to work there. but maybe since they are getting better at that. i'll just have to see when i turn 17 i hope to get a job at Abercrombie kids so we'll see. but it is more comforting seeing many Blacks and Asians ringing up my clothes at the stores and Abercrombie has gotten much better about their issues and are attempting to include more minorities, and i've noticed more models of color. i've seen many Black models, and a few Asians. Hopefully, abercrombie is working on this because OFCOURSE there is still tons of room for improvement.